Braumarkt and the online store Hopfen und mehr (hobbybrauerversand.de) are joining forces with immediate effect.

The two leading suppliers of hobby brewing equipment and ingredients want to work and grow together, thus creating joint synergies.

This strategic collaboration marks a milestone in the development of both companies and presents exciting opportunities for improvement and innovation in the hobby brewing community.

The merger of Braumarkt and Hopfen und mehr brings together two established market leaders in the Netherlands and Germany, as well as aligning their strengths and expertise. Combining resources and experience will enable both brewing experts to offer their customers an even wider range of high-quality products, customized solutions, and first-class customer service.

Moreover, towards the end of 2024, there will also be a new joint and larger warehouse with production facilities for both current and new products.

For customers of Hopfen und mehr, the collaboration means seamless integration into the existing Braumarkt.com portfolio, providing access to a wide range of new products and services. At the same time, they can continue to rely on the proven service and expertise they have already know and appreciate.

Both Christian Herkommer, Managing Director of Hopfen und mehr GmbH, and Brian Schlede, Managing Director of Braumarkt GmbH, (pictured above) are enthusiastically looking forward to their future collaboration. "With so much concentrated expertise, nothing can really go wrong," the two laugh at a meeting in Neukirch, where the Hopfen und mehr production facility is currently located.

The takeover underlines the ambition of Braumarkt and Hopfen und mehr to drive the hobby brewing industry forward and offer customers an incomparable experience. Herkommer and Schlede are confident that this partnership will open new horizons for innovation, quality and service and are excited for the journey together.